€1M+ Organic Revenue Growth
YoY contribution across international sports brands (2024→2025)
Revenue-first prioritization at scale
Revenue-focused SEO for high-stakes markets.
Senior SEO Manager at Gentoo Media · Previously Better Collective · 8+ years · Regulated & high-competition markets
I specialize in helping teams in regulated and high-competition industries scale organic revenue through technical clarity, prioritization, and data-backed execution.
- €1M+ organic revenue contribution (YoY) across international brands
- Proven growth in regulated iGaming markets
- Technical SEO, performance, migrations, and measurement
Selected Results
Quantified outcomes from high-competition, regulated markets.
+171% New Depositors
Better Collective (2023 vs 2022)
Growth in a regulated market
+175% Depositor Value
Better Collective (2023 vs 2022)
Conversion + monetization impact
Multi-Market SEO Operations
International territories across regulated industries
Systems and frameworks, not one-off wins
What I Do
Three core services designed to drive measurable business growth.
SEO Strategy & Growth
Best for: Companies with existing traffic struggling to convert growth into revenue
Typical outcomes:
- Prioritized roadmap aligned with business goals
- Revenue-driven keyword & content strategy
- Measurable improvements in organic conversions
Deliverables:
- Technical audits & prioritization
- Keyword & topical authority strategy
- Content planning aligned with intent
- Clear roadmap & execution support
Technical SEO & Performance
Best for: Websites with scale, performance bottlenecks, or complex technical setups
Typical outcomes:
- Improved crawl efficiency and indexation
- Faster page loads and better Core Web Vitals
- Successful migrations without traffic loss
Deliverables:
- Diverse CMS expertise (WordPress, Next.js, Vercel, and more)
- Core Web Vitals & performance optimization
- Indexation & crawl optimization
- Migrations & complex technical setups
Conversion Landing Pages & Tracking
Best for: Services, SaaS, and lead-generation businesses
Typical outcomes:
- High-converting landing pages that rank
- Clear attribution and conversion tracking
- Data-backed optimization decisions
Deliverables:
- High-performance landing pages
- GA4 & Google Tag Manager setup
- Conversion tracking & KPIs
- Data-driven optimization
Not sure which service fits? Get in touch
How I Work
SEO is not just about keywords—it's about understanding search intent, technical excellence, and creating content that serves your audience. I combine technical expertise with strategic thinking to build sustainable organic growth.
Technical SEO
Make sure the website has its potential at the right place—optimizing technical foundations for maximum search visibility.
Keyword Research
Understanding the market that your website is aiming to reach through comprehensive keyword analysis and search intent mapping.
Content Strategy
Research-based declaration of how and why content needs to be organized to align with search intent and user needs.
Content Optimization
Refining existing content to maximize search visibility, user engagement, and conversion potential.
Data Collection
I don't throw keyword research away—I keep it going and expanding, creating useful timelines that show goals are reached.
Monthly Reporting
Spending time in the data, I can extract the most meaningful insights to guide strategic optimization decisions.
Selected Experience
Results from highly competitive international markets.
Gentoo Media — Senior SEO Manager
Current role · International publisher
Context: Digital media company operating in competitive affiliate and content markets across multiple international territories.
Challenge: Scale organic visibility and revenue across multiple high-competition verticals while maintaining technical excellence.
Contribution: Leading strategic SEO initiatives, conducting comprehensive technical audits, and driving data-backed content strategies across international markets.
Key Results: €1M+ organic revenue contribution (YoY 2024→2025) across international sports brands through revenue-first prioritization, technical excellence, and cross-market optimization frameworks.
Better Collective — Senior SEO Project Manager
International sports media group · Paris, France · 3 years
Led comprehensive SEO strategy across multiple markets in a highly regulated industry. Achieved 171% growth in new depositors and 175% growth in depositor value (2023 vs 2022). Co-founded "Content Lab" knowledge hub with 200+ members.
Coworking Space Alcobaça — Founder Project
Entrepreneurial venture · On-site operations
Full ownership of space design, operations, marketing, and community building. Successfully launched modern workspace serving local entrepreneurs and remote professionals in a previously underserved market.
Why Work With Me
Direct access to senior expertise without agency overhead.
You work directly with me
No account managers. No handoffs. Just direct communication with me.
I've worked in markets where mistakes are expensive
8+ years navigating international SEO in highly regulated, high-competition industries.
Clear priorities. Clear communication.
You'll always know what's happening, why it matters, and what's next.
Decisions backed by data — not opinions
Every recommendation backed by analysis. Clear metrics. Transparent reporting.
Process
A clear, repeatable framework for sustainable growth.
- 1
Step 1: Diagnose
Comprehensive audit of current performance, technical health, and competitive landscape.
- 2
Step 2: Plan
Strategic roadmap with prioritized actions, clear timelines, and expected outcomes.
- 3
Step 3: Execute
Hands-on implementation of technical fixes, content strategy, and performance improvements.
- 4
Step 4: Measure & Iterate
Continuous monitoring, reporting, and optimization based on real performance data.
What colleagues say
Recommendations from teams I've worked with across international markets and high-competition industries.
His exceptional ability to ask the right questions allowed him to identify exactly which levers to pull for maximum strategic impact. Tiago combines analytical rigor with creative thinking and elevates those around him.
One of the most knowledgeable and driven professionals I've had the chance to collaborate with. His expertise in SEO and digital marketing is unmatched. He consistently exceeds expectations and brings fresh ideas to the table.
Sharp analytical thinking, technical knowledge, and collaborative spirit always stood out. He consistently delivers results, adapts quickly to new trends, and is a reliable, valued colleague.
Extremely organized professional, always keeping processes clear and objective. He has a natural talent for training and explains complex topics in an accessible way. A real asset to any team.
Unwavering dedication, deep understanding of search engine algorithms, and meticulous approach consistently delivered outstanding results. His project management skills ensure seamless execution.
Highly organized individual with a sharp analytical mind and keen eye for detail. He maintains calm behavior in high-pressure situations and his strong work ethic is evident in consistent contributions.
Let's see if I can help with your project.
I personally review every request and reply within 24–48 hours.